State of premium.
One premium category, audited end-to-end, every quarter. We run the same public methodology against every brand in a sector and publish what the data shows. Houses are referred to throughout each volume by market-cap rank only — the editorial point is the category, not any one company.
- IVol. 01May 2026·Published
Listed jewellery
We audited every publicly-listed Indian jewellery company. The category trades at ₹4.4 lakh crore offline; its digital surface trades at template-shop.
Seven houses · Median Sheenhaus Score 43 · Six measurable · One not measuredRead the volume - IIVol. 02Q3 2026·In research
Premium D2C apparel
Founder-led labels building serious offline reputation while shipping on shopify-default themes. The audit looks at twelve houses in fine apparel, ranging from heritage textiles to direct-to-consumer atelier.
In research - IIIVol. 03Q4 2026·Planned
Boutique professional practice
Plastic surgeons, fertility clinics, dental specialists, boutique law firms. Founder-led practices whose digital presence undermines the premium pricing they command offline.
Planned
Each volume runs the same public audit defined in our twelve-signs diagnostic. We score the public homepage of every named company in a category at a single point in time. All measurements are date-stamped. Brand names are anonymised; companies are referred to by their market-cap rank. Right of reply — any house that disputes a measurement is welcome to write in for a correction within fourteen days.
Read the twelve signs →If you run a trade association, an investor newsletter, or you’re a founder in a category we haven’t covered yet — we accept a small number of commissioned audits each quarter. Get in touch with the sector and the names you want covered; we’ll come back with scope, timing and terms.
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